TikTok Video Length Extension is Tried, What’s the Motivation?


The extension of the duration of TikTok videos is indeed not done once. Last year, TikTok announced the extension of the video duration from 1 minute to 3 minutes. Then some time after, TikTok increased the duration to 5 minutes.

This happened to be exact in August last year. Now, it is widely reported that TikTok will make an update to provide a longer video duration. Unmitigated, the duration that will be present is up to 10 minutes.

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Latest TikTok Video Length Extension Info

The short video service since it first launched has become increasingly popular among users. In this case, video analytics company Conviva managed to record 12% of videos on YouTube in 2021 being less than 1 minute in length.

Today, with more than 1 billion TikTok users worldwide, this short video platform is trying to make as much profit as possible.

Quoting from 9to5Mac, Wednesday 23 February 2022, TikTok is currently testing 10-minute videos for a small group of users.

This is what TikTok does considering that previously, competitors of this short video application have released their respective versions of short video services.

Starting from Instagram with Reels, Snapchat with Spotlight, and YouTube which has Short. All of these platforms present short videos, which are 1 minute long.

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TikTok Video Length Extension Motivation

With the addition of the duration of TikTok, it allows content creators to find creative ways to compose coherent videos. However, with a limited time.

Over the years, TikTok has been experimenting with the idea of ​​allowing longer videos.

This of course went through several tests, even allowing users to be able to upload videos with a TikTok duration of 10 minutes.

One of the reasons why TikTok videos are extended to 10 minutes is for ad revenue.

The original idea was to leave the video longer, so that there would be more room for ads to enter.

Thus, later this will allow the company to generate more profits.

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TikTok Duration Extended Response

With this TikTok update, not a few users have responded. Previously, Wired reported a number of information from representatives of TikTok users related to updating the duration of TikTok videos.

Based on the results of a survey of almost half of the large user base found that videos longer than 1 minute are a bit boring for them to watch.

In other words, users are reluctant to watch videos with a duration of more than one minute. Although, long duration videos are the goal of the company.

In fact, a number of parties actually considered that the TikTok video with a duration of 10 minutes was not the right step for the company.

Even though users prefer short videos, there will still be consideration for updating the length of TikTok videos.

As previously mentioned, TikTok’s motivation for considering long video durations is to increase revenue.


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